Hey guys, welcome to our very first website review! Well, not technically our first because we did a couple last year, but this time we’re aiming to do a lot more consistently.
For our reviews this year, we decided to focus mainly on coaches, both online and in general. And to kick things off, I wanted to start by reviewing Jeff and Tiwa’s website. Funny enough, I actually met Jeff a few years ago, and when I stumbled upon his website recently, I thought, “Hey, why not start here and review it?”
So, when I visit a website, the first thing I always look for is clarity. I want to quickly understand what the website is all about. In Jeff’s case, his main tagline says, “Discover how to get your breakthrough with Jeff.” But to be honest, it doesn’t really speak to me because I’m not sure why I need coaching or what specific problem it solves.
To improve the website, I would suggest making the main tagline more clear and concise. It should immediately convey what service is being offered and what benefits I can expect. Right now, it’s a bit vague, and I think it could be more compelling.
On a positive note, I really like that Jeff has a clear call to action right off the bat. You can book a call with him, which is great, but again, I’m left wondering why I should book a call and what kind of breakthrough I’ll be getting. So, clarifying the purpose and result of the coaching service is something I would definitely address.
Another important element is the photo of Jeff. It’s currently placed a bit further down the page, but I believe it would have a stronger impact if it was placed prominently at the top. It helps establish a personal connection and allows visitors to put a face to the name. However, the photo could be sharper and more high-resolution to enhance the overall professional look.
It’s worth mentioning that Jeff’s target audience includes leaders, coaches, speakers, and agents of change. While this information is provided, I think it could be highlighted more effectively to give visitors a clear understanding of who Jeff is targeting and how he can help them.
One area that needs improvement is the copy. The messaging throughout the website feels vague and lacks a strong impact. It would be beneficial to have a more compelling and engaging copy that clearly communicates the value and benefits of working with Jeff. Additionally, showcasing client logos can add credibility, but it’s important to make sure they are clearly visible against the darker background.
Overall, I believe Jeff’s website has great potential, but it needs some refinement to effectively communicate its purpose and the value he offers as a coach. By enhancing the clarity, improving the copy, and optimizing the visual elements, Jeff can create a more engaging and compelling online presence.
That’s it for this review, guys! Stay tuned for more reviews coming your way as we explore different coaches and their websites.