Today, I’ll be sharing my thoughts on the SCMI Kenya website, which I believe serves as a coaching platform.
In this review, I’ll highlight both the positive aspects of the site’s design and areas where improvements can be made to enhance user experience and personalization.
One thing that caught my attention right away was the lack of a photo of the coach or any visual representation of the person behind SCMI Kenya. As a website designer, I understand the importance of personalization in coaching websites.
By including the coach’s photo, potential clients can establish a connection and feel confident in the coach’s abilities.
It becomes even more crucial when targeting the corporate sector. Including images of the coach on stage or engaging with an audience demonstrates expertise and provides credibility.
To further strengthen the website’s credibility, it would be beneficial to showcase logos of previous clients, especially those from corporate partnerships.
Displaying these logos can instill confidence in potential clients and show that the coach has successfully worked with reputable organizations.
Additionally, incorporating testimonials with accompanying photos of clients can provide a visual representation of the coach’s impact and success, making it easier for potential clients to envision themselves benefiting from the coaching services.
During my review of the SCMI Kenya website, I noticed that certain sections, like the headline, had white text that was less legible against the background.
To address this issue, I recommend adjusting the photo’s tint slightly or modifying the background to ensure better readability. It’s essential to prioritize legibility on websites to enable users to navigate smoothly and absorb information without any visual hindrances.
When looking at the overall design of the SCMI Kenya website, I noticed it had an outdated feel compared to modern web design trends.
In today’s digital landscape, users seek a more personalized touch when browsing websites. To enhance user experience, SCMI Kenya could benefit from adopting a more contemporary design approach.
By incorporating personalized elements, such as the coach’s photo, and adopting a visually appealing layout, the website can create a positive and engaging experience for users.
In conclusion, I believe there are valuable opportunities to enhance the SCMI Kenya website.
Personalization plays a crucial role in establishing credibility and attracting potential clients. Including the coach’s photo, showcasing client logos, and featuring testimonials with client images can greatly contribute to building trust.
Additionally, prioritizing legibility and adopting a more modern design approach will help create an engaging user experience.
By implementing these suggestions, SCMI Kenya can optimize its online presence, connecting with a broader audience seeking coaching services.