The Biggest Mindsets Slowing Us Down In Our Marketing
As we continue into this year, one of the things that we’ve noticed with most business owners is that while we are all passionate about our work we tend to live on that false adage of ‘if you build it the clients will come’. Funny truth is that our sales numbers don’t lie 90 days after we slow down our marketing campaigns.
But what really causes us to relax our foot off the marketing gas? Why do we proudly sit back and proclaim we are the best and that our ideal customers will find us somewhat miraculously?
‘ I am not yet ready and it still doesn’t look good; nor does it have the perfect shine …’
This can be a particularly stiffling mindset; you might be delaying the launch date for example. At the same time you might not quite have the budget to do that perfect marketing campaign. So should you wait? Remember that delays cause one to waste so much time and the best option would be running with the simplest solution.
This and the idea that the best marketing automation software at the time (Infusionsoft) was was quite pricey for me led me to wasting several months instead of just running with the and most direct & simplest solution.
For instance there was a time I needed to implement a little marketing automation mix into my marketing and based on research, most digital marketers recommended all these perfect marketing funnels that you could use to drive different prospects through. For instance if this was a new lead they would receive a series of very particular messages over a certain period then if they became a likely client for a particular service they would be put on a different sequence. This and the idea that the best marketing automation software at the time (Infusionsoft) was was quite pricey for me led me to wasting several months instead of just running with the and most direct & simplest solution.
‘What will people think if we execute that aggressive campaign?’
This problem is especially faced by the older entrepreneur who has been in business for a while and is now trying to break into a new field or who has experienced a setback and is trying to bounce back.
The problem they face is probably more mental; of trying to appear like they don’t really need to be marketing. Often this leads to a weak marketing copy and web copy that often doesn’t speak to you nor does it convince the customers to buy/enroll or hire you. But instead it is more focused on the branding type marketing versus direct response marketing.
‘This is a lot of work; I am too busy to Prepare the campaigns needed right now.’
Do you believe that it takes too long to prepare and work on this project? The more you think about it the more you want to avoid it. You delegate it to another staffer and hate the final result yet you still don’t want to deal with it. Finally when you do sit down to deal with it, you do it in 30 minutes and you then wonder why you procrastinated the project for so long!
Whatever is holding us back is often a particular mindset. With the right mindset however we are able to take the right action faster and achieve our results sooner than latter.