How to Drive More People Online Using Shorter Links On Your Adverts & Offline Promo Pieces

Have you ever had a new flyer or an advert done that you didn’t want to link to your website’s homepage but to a special landing page or article on your website? For instance if you are promoting an event, then you may want people to go to a particular page where they can see more information about the event including what would motivate them further to register for the event.
Generally the link to your specific event post on your website will be longer so this could end up looking like www.myeventscompany.com/upcoming-mixer-in-westlands. What you will probably notice here is that the link is already so long and most people won’t be motivated to visit the events page online.

The 2 quick methods you can use here to give people quick access are by:

1. shortening the url

Anyone can quickly do this using any of the many url shortening services available online like bit.ly so that you end up with a much shorter link like 3bit.ly/2kbM703

Additionally you can also get a customized short url for your own domain for instance myeventscompany.com could become myvnts.ly which would enable you to maintain your branding consistency accross multiple plattforms.

2. use a Qr code on the print flyer or advert

This is also another viable option, of course the people accessing this will need to have their own qr code reader already installed on their phones, then their only job would be to quickly scan your ad and access more information online instantly. You can easily create your own Qr code using any of the many free services like qr-code-generator.com

Part of the motivation to use any of the 2 afore mentioned services is that:

  • You gain more insight into how many people are actively engaging with your promotional piece which would help you determine which promotional pieces work best, so that you can run those pieces more frequently.
  • You could use this to try to get them to sign up for a free offer so that you an remarket them using more affordable channels instead of having to keep spending a lot on expesnive marketing channels.

Whatever your reasons maybe, shortening the links on offline media pieces and adverts that cant be quickly clicked to access a long link to an article, landing page or sales page will definately help improve your ‘access rate’ online.

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