How to convert your print banner for the web

Have you ever wanted to promote something on your website which is currently running on the ground? Perhaps you have posters that are plustered all over your neighborhood and an advert in the paper and you also want the same to appear on your website. And so you try to get your print banner to fit in the space but somehow the fonts are way too small or some graphics are way too large. Sounds familiar? So what do we do in this situation?

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While some banners might easily work on the web most simply don’t. Majority of banners are unclear or appear to have too much going and the visibilty on the website is therefore compromised.

First off you may need to understand some standard banner sizes then determine how big the spot you want to fit this banner is. To do that you can install a simple adon like ‘measure it’ on your chrome browser that will allow you to measure the size of the area that you want your banner to fit.

Size, length or width are measured by pixels on the web so that is what you will use when communicating with your designer.

Next you can go online and checkout several banners to get an idea of the kind of banner design you really want. Since you can really waste a lot of time going back and forth between you and the designer if your concept isn’t clear.

Generally the best banners will have a solid background –with maybe a simple subtle pattern – and a bold communicative photo with the words or copy next to this. While this might be an oversimplification, using many photos will generally turn it to a cluttered frankensteins monster.

Incase your intention in the beginning was to create a sophisticated look such as those used to promote events like parties and even church events then it’s best to refer to the previous stage where you do your research online and checkout other banners that you might really like.

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