How To Keep Your Website From Quickly Becoming Outdated


How To Keep Your Website From Quickly Becoming Outdated

Lately, we’ve discovered that most people  have a tough time keeping their websites updated – with the exception of a few. The problem this presents is that not only does your website’s content slowly become less relevant to frequent visitors but in addition to this your ranking on Google also slips down since Google aims to provide the most relevant information to people. And oftentimes the most relevant information isn’t the 2009 information but the 2016 information. 

So how can you create your own content and updates in an easy way without having to think too much about it?

1. Create a list of topics 

Suppose you have a ‘news’ section on your website then this will make the job of where to post latest updates easy. Next is figuring out what content to put. The truth is that as business owners we generate a lot of information on a daily basis – yet all this data may not necessarily interest our clients. And so the first step would be to identify the various topics of interest for our customers. 

Suppose you are the Managing Director of an NGO then your ‘partners’ or ‘donors’, who will probably happen to be your main audience, may wish to see what you are doing on the ground and the many lives that are influenced through their financial support. Additionally,  as an NGO you might be targeting new causes/ that you may want to see funded in the near future. Bearing these in mind you can then brainstorm the topics that you will cover for the next quarter or even the next 12 months for your website. For example you may choose topics like:

  1. Margaret – going from strength to strength –in her fight against Lupus
  2. Our new volunteers from Ukraine – teaching in Panda school
  3. Many thanks to our loyal staffer Mary for her love for street children
  4. We are now fundraising for the Mukuru Water project
  5. A video of thanks from Mukuru Girls

This easily gives you an idea of what you can also do to plan ahead for your own website updates. Now please note that once you begin doing this you will start getting more ideas for more topics while at random places. For instance when you out at a meeting or while doing your other work. So you have to have an easy system in place to help you capture all these ideas as they come. One thing you can do is keep a mini notebook with you all the time or install a note-taking app on your phone like Evernote, Google Keep or OneNote where you can quickly jot down an idea and still have it synced on the cloud. 

2. Capture materials during events and activities 

Every time you have an event, an activity you are doing with clients or even where the staff is carrying out their work simply whip out your phone and take lots of photos of the event. This will help you build a large content resource from which you can not only pull out stories but also photos for use in developing future campaigns.

3. Just write

Additionally during those downtimes where you might have speeches or even when stuck in traffic, write 2 or 3 paragraphs of what happened at the event. Most people might actually find this easier since you are not pushed to sit down in a quiet room and forced to write; this can lead to a ‘mind freeze’ and blockage of your creative juices due to the pressure.

If you do the above steps and make them a habit then you shall have more content for your marketing arsenal than you can possibly use. The power however, comes into effect when you realize that you have fresh content to send out to your prospects enough to keep them engaged without having to keep resending the same advert or flyer which can get boring fast.