How to drive more people from facebook to your website in less than a minute
Lately I’ve been receiving this question from several clients about how they can quickly drive more people on facebook (Fb) to their site other than of course adding their website link in the facebook page profile.
If you are thinking about this you might be just curious or you may be serious about engaging your Fb users and getting more of them interested in what you offer. So how do you do this in a quick way several times in a day?
First off your site would have to have a blog, news or resources page available in order for this to work. Next ensure that each post or article on the site also has a cool featured image attached. The 3 things this article or post should have are:
- A compelling headline that is of great interest to your audience e.g. if you are a medical practioner it could be ‘how to know if that lump is cancer’. The headline is the most important part of your story; this is what will cause them to stop and read your story.
- A first paragraph that ends with a hook. Going with the obvious example this could be ‘Have you or a family member had any unexplained lumps on your skin that may get be hard or soft, painful or painless? Find out the signs that could indicate that this is cancer’. The goal of this first paragraph is to create interest and secondly, the first few lines or words are the ones that Fb will capture and display in other people’s timelines.
- A captivating photo that will capture the readers. This goes hand in hand with the ‘catchy’ headline in making sure it stops readers right on their tracks.
Once your article is done it is now time to publish it in Fb and to do this simply go to the article page on your site and copy the URL or link to this particular story then go to Fb and where you post your new messages paste this link and publish.
What happens next is that Fb will automatically pull your headline, photo and a portion of your first paragraph into Facebook and this will appear on the timelines of people who have also liked your page.
Now the next time readers see your compelling title and click to read more they will be directed to your website where they can finally read the article and also learn more about your practice.
Once you have several of these articles then posting and relating them on Fb should be as easy as copy, paste and publish and in less than a minute you’ll be in on your way to faster growth.
Now while there’s obviously more to this, this is probably the simplest way to get started and get going in driving more people to your site.